Shopify is one of the world’s most popular eCommerce platforms, powering over 500,000 selling online sites. However, regardless of how good your products or deals are, without professional Shopify SEO services, no one will ever find your store, and you will never make any sales.

While many of the same SEO principles apply to Shopify as to any other online platform, there are a few extra considerations for an eCommerce website and common mistakes we see people make. Shopify store owners who want to boost their organic visibility must avoid several pitfalls, some of which are inherent to the platform and others common to e-commerce sites.

eCommerce platforms like Shopify rely heavily on SEO to entice prospects, sales promotions, lead generation, and increase business profit. The truth is that Shopify has several SEO issues that require business owners to address. Overcoming these Shopify SEO pitfalls can help sellers improve their Google rankings and organic search visibility.

In this article, we will discuss some common Shopify SEO pitfalls, and we’ll also tell about how to avoid them. Don’t forget to hire Shopify SEO services to optimize your Shopify store at the top place!

7 Common Shopify SEO Pitfalls And How To Avoid Them

Below are some seven common pitfalls you should avoid while optimizing your Shopify store.

  1. No Redirect Product Page

Most online entrepreneurs face product out-of-stock issues. The problem arises when a recent customer visits the page and finds it to be an empty sheet with nothing available. You will most likely lose most of your long-term prospective customers if you don’t have such a product in the stock.

You can direct your customer to other pages that contain a few of your product lines. It gets primarily intended to boost customer loyalty and reduce churn.

How To Avoid:

You can create a 301 redirect webpage. This option can get discovered on the server-side of Shopify stores. You can apply for it by following the steps outlined below.

  • Select the navigation choice from the corner menu on the left.
  • Select the option to add your first URL redirect.
  • Begin by entering the URL of the old page, followed by the URL of the page you want to redirect to.

    Shopify SEO Services
    Shopify SEO Services
  1. Sitemap Issues

The eventual aim of the XML sitemap is to help the web search insect crawl through all of your Shopify store’s pages. Also, it helps you have your website indexed regularly. According to our research, it effectively creates an XML sitemap when you start creating a page on your Shopify website.

The main issue is that if the Sitemap does not get submitted to Google or another search tool, users will have to consider taking the risk of not having every section of your business website indexed. It means that Google is unable to crawl and index your website.

How To Avoid:

You must create a Google web host account and publish the map on the internet. It primarily intends to encourage Google to slither the site via the Sitemap to improve your store’s searchability.

  1. No E-Commerce On The Go

Search engines are currently progressively embracing the mobile-first searchable policy. According to studies, more than half of Google users visit websites via their mobile phones. It suggests that mobile SEO should get prioritized.

Another recent study found that eCommerce is alive and well on mobile devices. According to it, mobile devices get used in 22% of all eCommerce transactions.

How To Avoid:

To address this issue, you can develop a mobile commerce wing that allows your business to submit text alerts. To increase conversion rates, the messages reassure them of the disused carts. Because Google is prone to alter the equation, doing so will make your SEO strategies invincible.

  1. No Image ALT Tag Configuration

Regarding image ALT labels, this SEO component has become more contentious. The reality is that Alt tags are crucial to the success of an eCommerce store.

A picture might be failed to stack due to a slow linkage, a delay, or a mistake. The browser will most likely display the photo box with its Alt characteristic at this point.

How To Avoid:

The only way to fix this is to examine how you start writing the Alt tags for the images on your store. Make sure they are purely descriptive for easiness of comprehension.

  1. Editing FTP

Like other business-focused platforms, Shopify can restrict access for users who can edit their FTP. It also applies to robots, txt documents, and other file-generating devices.

The hard SEO aspect is that no XML sitemap gets proclaimed on the page. It then tells you that Shopify is willing to aid you in creating one.

How To Avoid:

The only way to solve this problem is to figure out why the Shopify members of the team wanted to block Nutch and add a significant crawl delay to the site.

  1. No Authority Over The Robots.Txt File

Shopify doesn’t enable store owners to change the contents of their robots.txt file. It is a problem because the system generates copy URLs for products linked to a collection page.

How To Avoid:

One way to resolve the issue is to modify your Shopify theme. Pages not used in your robots.txt file can also get concealed from search engines by customizing a section of your theme’s layout file, as outlined on this Shopify assistance page.

Users can also add tags and eliminate URLs from the Sitemap using an app like Sitemap. It will not operate for copy product URLs, but it will work for a few Shopify page types with less SEO value. So, it’s still a good decision.

Shopify SEO
Shopify SEO
  1. Incorrect Keyword Mapping

Your site isn’t currently ranked for high-intent enquires, or the sections that appear in search results don’t generate or achieve the best results for the users’ search intent. It’s almost certainly due to inaccurate keyword mapping. Keyword stuffing is not enough; proper keyword research is mandatory.

How To Avoid:

Make sure you understand the SERP for each keyword you want to prioritize. Does it display your product pages? Does it display category pages? Then, create content that fulfills that intent.

The Final Thoughts:

Shopify is a popular platform due to its ease of use, templated concepts, and included web host, among other things. You can find almost any feature required for your site to assist with your Shopify SEO services in their app store. While introducing these applications can be advantageous, keep in mind that there are numerous drawbacks to them. With the help of Shopify SEO services, you can produce meaningful results. Hence, you should never ignore the Shopify SEO pitfalls mentioned above and try avoiding or resolving them. The issues listed above are some of the most important ones, as well as solutions to them.